System 1 and System 2

인간의 인지에 대한 두 가지 방식, System 1과 System 2를 정리해보자!

System 1에 들어가면서 교수님이 Justice is what the judge had for breakfast 에 대해 말씀하셨는데

상당히 흥미로웠다. 나중에 기회가 된다면 자세히 찾아 포스팅해보고 싶다.

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What are System 1 and 2 ?

 

System 1

무의식적으로, 신속하고 직관적으로 행동하는 것 : 시스템 1

반복된 행위로 훈련되어 자리잡히기도 함.

e.g. 공이 날아와서 피하는 행위, 1+1=2

Automatic, Intuitive, Effortless

 

System 2

aka 숙고 시스템.

복잡한 계산이나 인과관계를 깊이 생각해야 하는 것 : 시스템 2

e.g. 75*391=...(생각해서 결과가 나옴)

Rational, Logical, Controlled

 

 

시스템 2로 생각해야 하는데 무의식적으로 시스템 1이 개입하여 결정하게 되는 것이

비합리적 행동이다. (=Heuristic)

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Strengths of System 1

- Decisions and Assessments can be made with limited effort, less energy and resources.

- Rapid, fast feedback on shared association

 

Strengths of System 2

- deep thinking

- actively searching in memory for a solution

- evaluate complex decision (provideing pros-and-cons)

- makes a reasonable choice

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System 1을 Hot States,

System 2를 Cold States라고 부르기도 한다.

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Characteristics of each systems

 

Characteristics of System 1

- The autopilot of decision-making

- The storyteller (fibbing)

- The stranger within

- The naive

 

Characteristics of System 2

- Problem-solving

- The lazy idler

- The moralist

- conscious self

- Analyse

 

System 1 continuously generates suggestions such as impressions, intentions for System 2.

If endorsed by System 2, those suggestions turn into beliefs, and impulses trun into voluntary actions.

(직관-> 신념, 충동-> 자발적 행동)

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so..

 

People can use thinking modes; system 1 and 2, that are suitable for distinctive tasks

However, the interplay between thinking systems may also inhibit people in making good choices (competing).

People can learn to combine(&balance) systems 1 and 2 in a synergistic way that enhances decision making.

retailer's choice!!! -> Sale , color RED , 9,99 than 10,00 , positive ad , bigger package

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도움되는 영상 👇

https://youtu.be/JiTz2i4VHFw