2023. 2. 14. 08:30ㆍ공부/경영학도의 경제공부
발로 뛰는 마케터의 필수 덕목.. 눈에 띄기 (?)
fluency effects (2 types)
Perceptual Fluency:
Stimuli in the environment can be easily encoded and processed based on their perceptual accessibility.
Conceptual Fluency:
Mental processing is enhanced because new information has high mental fit with activated knowledge structures like mental schemas
Perceptual Fluency E.G.
1.
'Sarah' 라는 이름을 보고 나서
| Julian |
| Sarah |
| Evan |
을 봤을때,
아무런 다른 효과 없이도 방금 보았기 때문에 익숙해진 이름인 Sarah에 집중하게 된다.
= You will recognize the name 'Sarah' more easily.
2.
| Julian |
| Evan |
| Sarah |
The name 'Evan' which is written in the bold effect & sharper font more noticable
evokes the same feeling of familiarity.
3.
Keria was born in 2002.
Kerla was born in 2005.
the appearance of a message influences the perceived truth of it.
4.
on Printed Paper:
use high-quailty paper.
maximize the contrast between characters and the background.
use strong colours such as bright blue, red (not shady colours like green/yellow/pale blue)
& high visivle colours
To convince people / Self presentation
- do not use complex language. Use simple language.
- ideas in verse -> memorable message (e.g., Woes unite foes)
- use a firm name that is easy to pronounce. not a silly&difficult name(to look reliable!)
Familiar cues => positive effect
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