Processing fluency/처리 유창성, 효과적인 메시지 전달법

발로 뛰는 마케터의 필수 덕목.. 눈에 띄기 (?) fluency effects (2 types) Perceptual Fluency: Stimuli in the environment can be easily encoded and processed based on their perceptual accessibility. Conceptual Fluency: Mental processing is enhanced because new information has high mental fit with activated knowledge structures like mental schemas Perceptual Fluency E.G. 1. 'Sarah' 라는 이름을 보고 나서 Julian Sarah Evan 을 봤..

2023.02.14