S-O-R model

Mental Processing, 우리가 어떻게 생각하는지에 대한 파트.

들어가면서 S-O-R model에 대해 배웠다.

 

출처: medium (https://dulaniherath.medium.com/what-is-s-o-r-model-de90d5e6a4f9)

buying behavior of the consumer -> depends on the S-O-R model.

 

S-O-R model

Stimulus-Organism-Response model.

(자극-유기체-반응, 유기체인 감정이 자극을 매개하여 행동 반응을 이끌어낸다)

before purchase, these 3 steps are always completed.

 

Stimulus

i.e., a certain perceived cue

e.g., website with an attractive design

 

Organism

i.e., cognitive and affective(unobservable mechanism)

e.g., exciting shopping experience referred to as the flow experience

 

Response

i.e., behavioral(observable) action

e.g., purchase intention and consumer satisfaction

 

e.g. 참고 사이트